Compare Loop to Digital Signs

Dollar for Dollar

Choosing the perfect TV display for digital signage can be a bit of an overwhelming process at first. Simply put, there’s no less than a handful of questions you need to answer that isn’t always so easy to decipher: What brand should I buy? What screen size do I need? What features are necessary and unnecessary? And so on.

What Are Digital Menu Boards?

digital menu board is a display system that combines a display screen with a digital signage media player and software to display menus, special promotions, and more. It includes images, videos, and animations that will instantly capture the customer’s attention.

With digital menu boards, you can help your customers make ordering decisions more quickly, provide them with the best customer experience possible, and boost overall store revenue.

Digital menu boards are taking the restaurant business by storm and for good reason. Digital menu boards help restaurants stand out from competitors with their eye-catching graphics, high readability, and ability to reduce perceived wait times.

Restaurant owners, restaurant chains, coffee shops, and quick-service restaurants (QSR) all over the world are reaping the benefits of replacing their static menus and printed menus with digital signs displaying menu items. But digital menu boards are not strictly for those in the food service industry.

Most businesses that offer services, such as beauty salons or an auto repair shop, can also make use of digital menu boards, highlighting their services in an aesthetically pleasing and informative way, enabling them to upsell products and display real-time updates depending on the time of day.

Since so many different types of businesses are looking to make use of digital menu boards, a very common question is, “how much do digital menu boards really cost?” Answering this question isn’t as simple as it seems. possible, and boost overall store revenue.

What is the Digital Menu Board Cost?

Digital menu boards' price ranges start at under $500, including a TV, to over $2,000 for solutions with high-end commercial displays. If you are choosing a digital signage display for a digital menu board, it is often best to go for a higher upfront cost because it will ultimately pay off in the long run because it will last longer and will have the added benefits of being more aesthetically appealing.

Examples of Pricing for Popular Options

  • TCL 65″ 6-Series 4K Roku Smart TV – This model offers superior 4K Ultra HD picture clarity combined with Dolby Vision HDR (High Dynamic Range) for crisp, clear images largely thanks to mini-LED and Quantum light technology. Price = $1,299.
  • Sony X950G 65” TV: 4K Ultra HD Smart LED – Provides a superior contrast ratio thanks to its full-array local-dimming backlight for deeper blacks. Plus, 120 Hz refresh rate delivers superior motion dynamics. Price = $1,499.
  • Samsung QET Series 75″ (Commercial Grade) – Features eye-catching UHD resolution Crystal Display with an ultra-slim design. Includes MagicINFO Lite digital signage software. This display has a 3-year onsite warranty. It is built to operate 16 hours a day and 7 days a week. Price = $2,250.

Digital Signage Solutions and Digital Signage Software

Digital signage solutions are a necessary component of digital menu boards. Digital signage solutions provide the digital signage media player and the digital signage software that has the content management system that enables you to engage in content creation, digital signage playlist curation, and content display, providing you with menu board templates, fonts, and other useful tools for digital menu design.

While some digital signage solutions will cost you up to 95+ per screen, there are luckily some other high-quality options that will not negatively affect your bottom line.

While cloud-based digital signage solutions require the use of wifi to connect with an of-base server, for which the company will charge you, loop offers a high-quality digital signage media player with all the digital signage software that you will need for a great-looking and highly dynamic digital menu board free of cost.


This can be a huge cost saver for your business without having to sacrifice quality. It might seem too good to be true, but loop is very very real. While cloud-based digital signage will require that you pay for digital signage licensing, the hardware-based digital signage option provided by loop is absolutely free and comes loaded with content, so you won’t need to consider licensing when it comes to your digital menu board budgeting.